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The South Butt sued by The North Face for trademark infringement |
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Written by DKD Trade ,
Thursday, 17 December 2009
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 The North Face ,a company specialized in outerwear, fleece, footwear, and equipment has sued The South Butt for trademark infringement.
The South Butt is a company started by a teenager ,Jimmy Winkelmann who sells clothes online.
Jimmy Winkelmann started this company in response to a number of people who buy clothes from The North Face .
"I thought of The South Butt in response to a growing number of people who continued buying gear and clothes from a brand they really didn’t relate to, but were buying because “everyone else was.
After seeing the same people wearing the same brands, I decided to create a way to poke fun at the norm, while making an affordable and quality product. "
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