| Pirates of the Third Screen |
| Monday, 25 February 2008 | |
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by: Matt Mason, Adweek Magazine
Why treating customer marketers like thieves could turn them into an angry mob
Last month's online scrap between Scrabble trademark owners Hasbro and Mattel, and the makers of Scrabulous, an unauthorized online version of Scrabble, has some implications for the future of mobile marketing.
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| Last Updated ( Monday, 25 February 2008 ) |