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INTERNET LAW - ISSUES SURROUNDING PIGGYBACKING BRAND NAMES IN INTERNET SEARCH-ENGINE ADVERTISING |
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Monday, 25 August 2008 |
Via: Internet Business Law Services, Inc.
A significant number of companies that advertise on Internet search engines are complaining, and litigating, over a practice known as piggybacking. Piggybacking occurs when competitors include recognizable names in their search-engine Ads (advertisement) to lure consumers to their Websites. (Read more...)
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Last Updated ( Monday, 25 August 2008 )
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